7:30 a.m. – 5:00 p.m.

Institute Registration

8:00 a.m. – 12:00 p.m.

Mastering the Media: Part I

Creating Your Message, and Interview and Camera Techniques

• Mr. Edward F. Coghlan, Public and Media Relations Strategy Consultant, JVA Group

• Ms. Janeth Hernández, Latino Public Relations Consultant, JVA Group

12:00 p.m. – 1:00 p.m.

Networking Lunch

1:00 p.m. – 4:30 p.m.

Mastering the Media: Part II

Creating Your Message, and Interview and Camera Techniques

• Mr. Edward F. Coghlan, Public and Media Relations Strategy Consultant, JVA Group

• Ms. Janeth Hernández, Latino Public Relations Consultant, JVA Group

4:30 p.m. – 5:30 p.m.

Formal Dining Etiquette

• Mr. Ronald V. Garcia, Region Manager, Public Affairs, Southern California Edison

6:30 p.m. – 8:30 p.m.

A NALEO Celebration of Leadership Reception

Opening Reception Supporters
Abbott Nutrition
National Education Association
Southwest Airlines

Opening Reception Donors
JPMorgan Chase & Co.
UPS

7:30 a.m.

Institute Registration

8:30 a.m. – 9:30 a.m.

NALEO Leadership Roundtable:

Welcome Remarks: Hon. Pauline Medrano, Dallas County Texas, Treasurer-Elect; Chair, NALEO Educational Fund

Moderator: Mr. Arturo Vargas, Executive Director, NALEO Educational Fund

•Hon. Phyllis Sanchez, Board Member, Pueblo City Schools, Colorado

• Hon. Michele Martinez, Councilmember, City of Santa Ana, California; NALEO Board Member

• Hon. Justin Rodriguez, Texas State Representative; NALEO and NALEO Educational Fund Board Member

• Hon. Gaddi Vasquez, Senior Vice President, Public

9:30 a.m. – 9:45 a.m.

Break

10:00 a.m. – 1:00 p.m.

NALEO Educational Fund Board Meeting

9:45 a.m. – 11:45 a.m.

Jurisdictional Breakout Sessions: How Do I Get Started?

Session Co-Chairs and Mentors:
Hon. Mara Candelaria Reardon, Indiana State Representative
Hon. Jeffrey Sanchez, Massachusetts State Representative

• Mr. Brian Weberg, Director, Legislative Management Program,National Conference of State Legislatures (NCSL)
PRESENTATION

MUNICIPAL/COUNTY SESSION

Session Co-Chairs and Mentors:
Hon. Paul D. López, Councilmember, City and County of Denver, Colorado; NALEO Board Member
Hon. Michele Martinez, Councilmember, City of Santa Ana, California; NALEO Board Member

• Mr. Chris Zapata, City Manager, City of San Leandro, California
PRESENTATION

• Mr. Guillermo “Bill” Vidal, Former President and CEO, Hispanic Chamber of Commerce of Metro Denver

EDUCATION POLICYMAKERS – NALEO EDUCATION LEADERSHIP INITIATIVE (NELI) SESSION

Session Co-Chairs and Mentors:
Hon. Phyllis Sanchez, Board Member, Pueblo City Schools, Colorado
Hon. John Vargas, Trustee, El Camino College, California

• Dr. Kevin M. Maxwell, Chief Executive Officer, Prince George’s County Public Schools, Maryland

• Ms. Sukhi K. Ahluwalia, Senior Counsel, Atkinson, Andelson, Loya, Ruud & Romo
PRESENTATION

11:45 a.m. – 12:00 p.m.

Break

12:00 p.m. – 1:30 p.m.

Leadership Luncheon

Special Remarks: Hon. Nellie Gorbea, Secretary of State-Elect, State of Rhode Island

PRESENTATION: ETHICS – PART I

• Mr. Richard C. Pilger, Director, Election Crimes Branch, Public Integrity Section of Criminal Division, U.S. Department of Justice

1:30 p.m. – 1:45 p.m.

Break

1:45 p.m. – 4:45 p.m.

Jurisdictional Breakout Sessions: How Do I Get Started?

STATE LEGISLATIVE SESSION: UNDERSTANDING THE LEGISLATIVE PROCESS

Session Co-Chairs and Mentors:
Hon. Mara Candelaria Reardon, Indiana State Representative
Hon. Jeffrey Sanchez, Massachusetts State Representative

• Mr. Gaspar Laca, Government Relations Account Director, GlaxoSmithKline

MUNICIPAL/COUNTY SESSION: POLICYMAKING AND BUREAUCRACY

Session Co-Chairs and Mentors:
Hon. Paul D. López, Councilmember, City and County of Denver, Colorado; NALEO Board Member
Hon. Michele Martinez, Councilmember, City of Santa Ana, California; NALEO Board Member

• Ms. Jane Bais-DiSessa, City Manager, City of Berkley, Michigan

PRESENTATION

• Ms. Melissa M. Crosthwaite, Assistant City Attorney, City of Hawthorne, California

PRESENTATION

• Mr. Randall Martinez, Executive Vice President and Chief Operating Officer, Cordoba Corporation
PRESENTATION

EDUCATION POLICYMAKERS: THE POLICYMAKING PROCESS AND FEDERAL OVERVIEW OF THE EDUCATION LANDSCAPE

Session Co-Chairs and Mentors:
Hon. Phyllis Sanchez, Board Member, Pueblo City Schools, Colorado
Hon. John Vargas, Trustee, El Camino College, California

PART I:
• Ms. Sukhi K. Ahluwalia, Senior Counsel, Atkinson, Andelson, Loya, Ruud & Romo
PRESENTATION

• Hon. Susan Valdes, Board Member, Hillsborough County Public Schools, Florida

Resources: 1 | 2 | 3 | 4 | 5 | 6

PART II:
• Ms. Daria Hall, Director of K-12 Policy Development, The Education Trust
PRESENTATION

• Ms. Amanda Vitello, Digital Product Manager, Student Achievement Partners | Toolkit here
PRESENTATION | Resource: 1

6:30 p.m. – 8:30 p.m.

Evening Reception

Hosted by the Embassy of Mexico
Mexican Cultural Institute

8:00 a.m.

Institute Registration

8:30 a.m. – 9:45 a.m.

Networking Breakfast & General Session

9:45 a.m. – 10:00 a.m.

Break

10:00 a.m. – 12:00 p.m.

Jurisdictional Breakout Sessions: The Legislative Budget Process

STATE LEGISLATIVE SESSION: THE LEGISLATIVE BUDGET PROCESS

Session Co-Chairs and Mentors:
Hon. Mara Candelaria Reardon, Indiana State Representative
Hon. Jeffrey Sanchez, Massachusetts State Representative

• Mr. Arturo Perez, Program Director, Fiscal Affairs, National Conference of State Legislatures (NCSL)
PRESENTATION

• Ms. April Kees, Legislative Fiscal Analyst, Senate Finance Committee, Commonwealth of Virginia
PRESENTATION

MUNICIPAL/COUNTY SESSION: OVERSIGHT AND READING THE BUDGET

Session Co-Chairs and Mentors:
Hon. Paul D. López, Councilmember, City and County of Denver, Colorado; NALEO Board Member
Hon. Michele Martinez, Councilmember, City of Santa Ana, California; NALEO Board Member

• Ms. Jane Bais-DiSessa, City Manager, City of Berkley, Michigan
PRESENTATION

• Mr. Steve Peru, Former County Manager, Coconino County, Arizona
PRESENTATION

EDUCATION POLICYMAKERS –NELI SESSION: UNDERSTANDING EDUCATION FINANCING AND THE BUDGET-MAKING PROCESS

Session Co-Chairs and Mentors:
Hon. Phyllis Sanchez, Board Member, Pueblo City Schools, Colorado
Hon. John Vargas, Trustee, El Camino College, California

• Dr. Richard Stedry, Chief Business Officer, Kent School District, Washington
PRESENTATION

12:00 p.m. – 1:00 p.m.

Leadership Luncheon

1:00 p.m. – 1:15 p.m.

Break

1:45 p.m. – 4:00 p.m.

General Session: Constituency Mobilization

Moderator: Hon. Rene Garcia, Florida State Representative; Board Member, NALEO Educational Fund

PART I: MASTERING ON-LINE AND SOCIAL MEDIA TOOLS

• Ms. Jennifer Bernal, Public Policy and Government Relations, Google
PRESENTATION

• Ms. Crystal Patterson, Politics & Government Outreach Manager, Facebook
PRESENTATION

• Mr. Sean Evins, Government and Politics Team, Twitter
PRESENTATION

PART II: MESSAGING, BRANDING, AND SOCIAL MEDIA

• Ms. Ann Murray, Media Director, PR Hacker
PRESENTATION

4:00 p.m. – 5:00 p.m.

Professional Headshot Photographs

6:00 p.m. – 9:00 p.m.

Off-Site Dinner

Hosted by Pacific Gas and Electric Company

8:30 a.m. – 10:30 a.m.

Breakfast Program

PRESENTATION: ETHICS – PART II

Moderator: Hon. Alex Padilla, California State Senator; California Secretary of State-Elect; NALEO President

• Mr. Rick R. Olivarez, Managing Shareholder, Olivarez Madruga; Board Member, NALEO Educational Fund
PRESENTATION

• Ms. Isabel Birrueta, Shareholder, Olivarez Madruga
PRESENTATION

• Mr. Thomas M. (Mike) McDonough, Deputy State Prosecutor, State of Maryland
PRESENTATION

• Hon. Jack Guerrero, CPA, Councilmember, City of Cudahy, California
PRESENTATION

10:30 a.m. – 11:30 a.m.

Graduation & 2014 Group Photograph