Telling Stories, Saving Lives

Telling Stories, Saving Lives worked with young Latino and African American filmmakers trained at USC School of Cinematic Arts to create two short stories that debunk common myths that underlie vaccine hesitancy in those specific populations.

Of Reasons and Rumors follows a tight-knit Latino family in East LA who disagree about the importance and safety of Covid vaccination.

Happy Birthday, Granny revolves around an African American family in South LA celebrating their grandmother’s birthday when an argument leads to an honest discussion about the Tuskegee experiment and the truth about the development and safety of the Covid vaccine.

The films were produced with the support of USC Annenberg School of Communication and Journalism, Keck School of Medicine at USC, VaccinateLA, StayConnectedLA, and AC Transformative Media. For more information, please contact Laura Stoddard at [email protected].


Stronger is a new national campaign created and managed by The Public Goods Projects (PGP), a public health nonprofit. They are a team of experts in public health, research, and media dedicated to defending science in a bold, new way. They rely on data from scientists and vaccine experts to ensure their work is rooted in the facts while focusing on the root cause of vaccine hesitancy—misinformation. They do this by working with partner organizations, sharing correct information, and equipping people with ways to fight back.

See Stronger resources and Spanish social media content:

Made to Save

Made to Save is an initiative of Civic Nation, a nonprofit that empowers local organizations while creating a national hub of trusted COVID-19 vaccine information and best practices for engaging in dialogues with communities too often left behind by our public health system.

See Made to Save COVID-19 Resources in English and Spanish:

Civic Listening Corps

If you are interested in taking an active role in addressing misinformation in your community, the Algorithmic Transparency Institute (ATI) is starting a pilot program to build a Civic Listening Corps. Actively participating in the process of understanding, monitoring for, identifying, and reporting misinformation within each of our communities is a critical form of civic engagement. This program will test drive the process of building a network of civic-minded volunteers who want to improve our discourse through active engagement. Members of this volunteer group will get more intensive training on monitoring for misinformation in various communities and reporting it effectively. ATI will host a series of trainings and follow-up meetings to create a space where volunteers can ask questions, learn from others, and share observations.

Virality Project

The Virality Project is a coalition of research entities supporting real-time information exchanges among researchers, public health officials, government agencies, civil society organizations, and social media platforms.

Their objective is to detect, analyze, and respond to incidents of COVID-19 vaccine disinformation across online ecosystems and ultimately mitigate the impact of narratives that would otherwise undermine the public’s confidence in the safety of these processes in the United States.

See the Virality Project’s weekly briefings around COVID-19 vaccine narratives and misinformation:

COVID-19 Community Corps

The COVID-19 Community Corps is a part of the U.S. Department of Health and Human Services COVID-19 Public Education Campaign, a national initiative to increase vaccine uptake by strengthening public confidence in COVID-19 vaccines while reinforcing basic prevention measures like mask-wearing and social distancing.

Through a nationwide network of trusted messengers and consistent, fact-based public health messaging, the campaign helps the public make informed decisions about their health and COVID-19, including steps to protect themselves and their communities.

Resolve to Save Lives’ U.S. COVID-19 Response

Resolve to Save Lives’s U.S. COVID-19 response team has developed an overview of 15 Practices to Improve Vaccination Program Effectiveness by Reaching the People Most at Risk. Drawn from model initiatives across the U.S., these strategies and tactics are achieving the greatest success in promoting COVID-19 vaccination among hard-to-reach communities.

The Latino Community Foundation

Public Service Announcement developed by the Latino Community Foundation

Denise (Las Cafteteras PSA)


The Conversation / La Conversación expands to address the COVID-19 vaccines and children with new FAQ videos featuring pediatricians. Comedian and TV host, W. Kamau Bell returns to ask the questions that many parents and caregivers have about the vaccine in a launch video for the series.

Got questions about the COVID-19 vaccines?

Doctors, nurses, and community health workers have answers!

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